Anyone who wishes to sell their products not only at the lowest price but also achieve healthy sales has to offer purchase arguments with relevance. In the textile industry, this includes brands that don’t just stand out in discount campaigns but also generate appeal.
Another way to stand out positively from the endless mass of similar products is to actively present the product “ingredients” – i.e. the components that make the textile product special and different from all the other products. One of the most well-known and successful examples is Gore-Tex by W.L. Gore. This membrane makes textiles waterproof, windproof and breathable. The brand stands for reliability and quality. This has been proven millions of times and can be experienced in tests in stores. To make sure customers know that the products, such as outdoor jackets or pants, are actually fitted with Gore-Tex, the textiles bear clear labels in a similar size and prominence as the “main” brand. An invisible component is therefore made visible, highlighted as a differentiator which strengthens the product brand. Experts call this ingredient branding.
But not every component is suitable for highlighting as an ingredient brand. The basic requirements are long-term reliability proven time and again, as well as adherence to a quality promise. The intended consequence is appreciation among textile manufacturers and end customers.
The Sanitized® brand has also been valued by textile and plastics manufacturers as an ingredient brand for many years now. It is actively presented on the end products.
In doing so, the brand manufacturer emphasizes the special characteristics of the product: For example, sweat odors are prevented with functional textiles and heavy-duty workwear fitted with Sanitized®.
The list of product categories that trust Sanitized® technology and expertise is extensive: socks, underwear, hand towels, bed linen, curtains, upholstery fabrics, workwear, sport textiles or shoe lining fabrics./p>
The brands that use the Sanitized® ingredient brand include Marks & Spencer from the UK, renowned for the highest quality standards and Vaude, the German manufacturer of outdoor equipment and clothing. The company enjoys the greatest credibility in the sector and among customers in terms of sustainability throughout the entire global production chain.
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